If you have read the topic about Coca Cola and Teh Botol Sosro (you better read the article first), you will find that Jamu Tolak Angin did something that Coca Cola should have done.
Several years ago, Jamu Tolak Angin created a tagline Orang Pintar Minum Jamu Tolak Angin which is used up to now. The [...]
Archive for the ‘business - marketing’ Category
A MARKET Leadership of Jamu Tolak Angin
Posted in business, business - marketing on March 8, 2008 | Leave a Comment »
WHEN the International Giant had to follow the Local Champion
Posted in business, business - marketing on March 8, 2008 | Leave a Comment »
It was in 1997, when I was in the high school, that I first knew that Coca Cola is nothing compared to Teh Botol Sosro for sales volume in Indonesia. For those who have never come to Indonesia Teh Botol Sosro is the first and market leader for ready-to-drink tea in bottle packing in Indonesia. [...]
