Indonesians had been doing trading and selling for several centuries, perhaps more than a millennium. Indeed for some ethnics of Indonesia, trading and selling are highly correlated with them and almost being their middle name, ha ha. Let’s name it: Padang, Tasik, Solo, Indonesian Chinese, Indonesian Arabic, and many other ethnics. They had played a [...]
Archive for the ‘business’ Category
DO WE NEED Carefour? Do we lack of self-confidence?
Posted in business on April 13, 2008 | Leave a Comment »
MARKETING Fee’ Misleading: When Someone is a Marketer and a Buyer at the Same Time
Posted in business, business - ethics on March 8, 2008 | 2 Comments »
Marketing fee is a reward being given to someone who generates sales transactions, i.e. marketer, on per transaction basis. It is a win-win solution for both marketer and the company, since marketers are rewarded based on their achievement and the company is subjected to only variable, not fixed, costs to trigger marketer for being productive.
But [...]
A MARKET Leadership of Jamu Tolak Angin
Posted in business, business - marketing on March 8, 2008 | Leave a Comment »
If you have read the topic about Coca Cola and Teh Botol Sosro (you better read the article first), you will find that Jamu Tolak Angin did something that Coca Cola should have done.
Several years ago, Jamu Tolak Angin created a tagline Orang Pintar Minum Jamu Tolak Angin which is used up to now. The [...]
WHEN the International Giant had to follow the Local Champion
Posted in business, business - marketing on March 8, 2008 | Leave a Comment »
It was in 1997, when I was in the high school, that I first knew that Coca Cola is nothing compared to Teh Botol Sosro for sales volume in Indonesia. For those who have never come to Indonesia Teh Botol Sosro is the first and market leader for ready-to-drink tea in bottle packing in Indonesia. [...]
